Big DATA, the data revolution has less to do with the amount of data available and more to do with the newly lowered cost of running online experiments.
„The value of big data isn’t simply in the answers it provides, but rather in the questions it suggests that we ask.“
Duncan Watts is a principal researcher at Microsoft Research and a founding member of the MSR-NYC lab. From 2000-2007, he was a professor of Sociology at Columbia University, and then, prior to joining Microsoft, a principal research scientist at Yahoo! Research, where he directed the Human Social Dynamics group . He has also served on the external faculty of the Santa Fe Institute and is currently a visiting fellow at Columbia University and at Nuffield College, Oxford.
His research on social networks and collective dynamics has appeared in a wide range of journals, from Nature, Science, and Physical Review Letters to the American Journal of Sociology and Harvard Business Review. He is also the author of three books: Six Degrees: The Science of a Connected Age (W.W. Norton, 2003) and Small Worlds: The Dynamics of Networks between Order and Randomness (Princeton University Press, 1999), and most recently Everything is Obvious: Once You Know The Answer (Crown Business, 2011)