„Twitter says…“ – Can big social data tell us about public opinion?

Josh Cowls

coffee house

„Like Noah’s ark, (there was) every kind of creature in every walk of life. They included a town wit, a grave citizen, a worthy lawyer, a worship justice, a reverend nonconformist, and a voluble sailor.“

The above description comes from a history of English coffee houses in the seventeenth century¹, but might just as well apply to the twenty first century’s sites of caffeinated conversation: online social networks. With the rapid uptake of the Internet and the more recent rise to prominence of social network sites like Facebook and Twitter, hundreds of millions of ordinary people – the witty, the worthy, and the decidedly neither – are now connected not only to the web, a source of news, but also to social networks, a source of views.

Whether and how researchers should mine these views for valuable insights is another matter. From one perspective, social networks offer an unprecedented gold mine of…

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