Data privacy isn’t dead with the internet of things, just different

Gigaom

Even as websites, wearable computers and, increasingly, every piece of technology we touch gathers and analyzes our data, there’s still hope that privacy will survive. Making that case, however, might mean working from a different definition of privacy than we’re used to.

One cold, hard fact about data privacy is that the data-collection ship sailed long ago, never to return. With limited exceptions, consumers can’t really stop tech companies from collecting data about them. When we log into web services, make phone calls, play our favorite apps or buy the latest in connected jewelry, we’re giving those companies the right to collect just about whatever information they please about who we are and how we use their products.

The situation isn’t wholly good or bad — data analysis is behind lots of user experience improvements as well as targeted ads, for example —  but understanding it is critical to understanding what the future…

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